<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-03</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/does-your-brand-messaging-have-a-hint-of-the-wild</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-05</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/14atygv7on7x5dr6dm7s4f4mkphlrb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-09</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/for-stories-that-inspire-action-know-when-your-brand-is-at-its-best</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-18</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/five-ways-to-reset-your-brand-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/dont-just-ride-the-wave-stand-out-from-it-wytcg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-05</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/think-outside-atlpe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-05</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/threshold-y8chp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-05</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/when-it-comes-to-travel-freedom-is-more-powerful-than-revenge-zdgh2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-05</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/hello-sunshine-esssg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-05</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/door</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/expert</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/fiction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/expertise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/beautiful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/positivity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/freelance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/context</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/creativity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/welcome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/brainstorming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/celebrate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/narrative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/inspired</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/short+story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/messaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/expansion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/intention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/outside</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/revenge+travel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/differentiation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/wanderlust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/independent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/creative+break</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/cusco</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/traveltuesday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/inspiration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/peru</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/public+relations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/word+choice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/freedom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/microfiction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/writing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/hospitality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/hotel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/nature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/authenticity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/words</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/message</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/photograph</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/consultant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/blue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/luxury</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal-feed/tag/travel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f1455d2e394f0a59135153/1632904607622-ETBJJXLUGCLFRZEA6LWS/Apricate+Communications+Narratives.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Services Narratives that help people discover I provide communications consulting services to a collection of international clients comprised of emerging and established luxury hospitality and lifestyle brands. My toolbox is based on 20+ years of experience engaging audiences and inspiring them to discover international brands, through purposeful communications. We will collaboratively determine what will put you in front of the right audiences, and work to tell your story consistently -- and memorably. I work directly with brands, and also with agencies on a contract basis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f1455d2e394f0a59135153/1632490731496-5EQQB0I95QYK82KJ72VQ/Apricate+Communications+Mission.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>I’m here for you My mission is to make you shine Apricate means “to bask in the sun.” I love this notion for my clients because my aim is to shine a light on the essence of your offering, to illuminate its most striking elements and capture the attention it deserves through strategic messaging – and to help audiences discover and bask in their truest passions in the process. (I’m also based in tropical Miami, Florida, so sunshine is in my DNA.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f1455d2e394f0a59135153/1632732328658-RMH28LAQOZ65VKKGZ3Q5/Tavia+Robb+Apricate+Communications.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Experience in luxury Your stories are your power There’s power in sharing stories about passion and the way it shows up in your product, your work, and your values. That’s where I come in. As a strategic communicator with 20+ years of experience driving action through thoughtful narratives, I am as eager to craft your brand stories as you are to create them. Together, we’ll discover what sets your brand apart.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-20</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f1455d2e394f0a59135153/1628523457715-OGKPZM6WOVNVXTN86X0F/Apricate+Communications+Tavia+Robb.jpeg</image:loc>
      <image:title>About - Founder &amp; Principal Consultant Tavia Robb</image:title>
      <image:caption>I have always been curious about the world. Growing up, I didn’t travel much, but I read constantly. I would imagine faraway places — and who I would be in those places. My first international trip, many years ago, was a serious step toward finding out: I moved to Japan to teach English. When the plane started its descent into Tokyo and I looked out the window at this wondrous, mysterious country, a new awareness sparked in me. I became conscious of how vast the world is, and how much richer our lives are when we explore it. That feeling has never left me. I suspect you know it, too. And that’s why we’re passionate about helping other people experience something similar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/journal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>Journal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.apricatecommunications.com/404</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>404</image:title>
    </image:image>
  </url>
</urlset>

